Mastering Lead$
Speakers
Opening — Zac Ruiz
Elena and Alexi breakdown two lead generation approaches. Hunter strategy: direct outreach (calls, door knocking, events) producing immediate results but requiring constant activity. Farmer strategy: long-term consistency (content, community, relationships) creating sustainable inbound leads but requiring patience. Strong businesses balance both approaches for lasting presence and immediate opportunities.
Panel Discussion
Growth without systems leads to burnout—sustainability requires frameworks. Moderated by Haley Gant and Elena Kovrigin. Patrick O'Cain discusses restaurant scaling with EOS and Outgrow. Dillon Ramsey describes faith and family centered real estate investing. Marie Reed highlights consistency, local expertise, and client-focused simplicity. Core lesson: sustainable success requires both structure and purpose across industries.
