Lead Management

A panel discussion about lead generating strategies

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Rodrigo Afanador

Rodrigo Afanador

Rodrigo Afanador founded Asheville Cash Buyers in 2012, since that time he has been part of 100's of transactions in the Asheville area. He is a past President of the CREIA (Carolina Real Estate Investors Association), a non-profit education group for real estate investors. Rodrigo is also the host of the Who Is Asheville podcast; a podcast about the people, business, and ideas that make up Asheville.

Rodrigo has primarily focused his marketing efforts on direct mail and SEO/PPC. Although, he did build his business through cold calling before multiline dialers were common. In 2021 Rodrigo sent out over 55,000 pieces of mail. From his PPC/SEO efforts he generated just over 100 leads.

Elena Kovrigin

Elena Kovrigin

Elena Kovrigin is from Western Siberia, Russia. Elena and her husband Alexey have lived in Asheville since 2004 and absolutely love it! In 2015 they became parents to a baby boy, Dmitry (named after Elena's grandfather). In January 2020 Dmitry became a big brother to Katya. We share our home with our wonderful dog Romeo, a Jack Russell. Elena has been a REALTOR® in Asheville, NC since the fall of 2016.

Elena has focused on building her business through YouTube and Instagram. Since her first video in August 2017 she has just under 6,000 subscribers or subs and her most-watched video has 144,000+ views! Her channel has grown substantially in the last year with half 4,000 new subscribers in that time frame. In 2021 Elena generated 150 leads from YouTube that resulted in 50+ closed transactions.

Andrew Lanteri

Andrew Lanteri

Andrew Lanteri has quickly risen to become one of Asheville’s most trusted and top-selling brokers. After being named “Rookie of the Year” for the Southeast Weichert Affiliate offices, he went on to form The Andrew Lanteri Group. He now consistently ranks among the top agents in Asheville and across Weichert, nationally. Andrew specializes in new construction, land development, and residential sales.

Andrew and his team focus on their sphere of influence for the majority of their lead generation. In Q1 of 2022 alone, this has resulted in 79 new leads, 19 clients, and five closed transactions. This has been achieved with less than $1,000 being spent on his sphere. His continued focus on building relationships and his network have allowed him to expand his team quickly to include two buyer agents and an assistant.

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